Are you the kind of person that believes that half of the fun is in the gear? The right clothes for the right sport? If you are that kind of person, you are not alone. Perhaps that is why the athletic apparel industry has swamped the market with millions of choices. Athletic shoes, in particular, has transformed into a cornucopia of different choices. It is no longer the choice of a “sports shoe” or a “sneaker”. There are different choices for walking shoes, dress sneakers, tennis, soccer, baseball, running, etc. And, as with most trends, testing is inconclusive as to the right choices when buying athletic shoes. What is right one day is not right the next. The consumer is left to decide what is right for them.
One of the newer trends today is to exercise barefoot. That’s right; no shoe at all. The thought is that nature gave us the proper technology to support ourselves. People dance barefoot, do yoga barefoot, lift weights barefoot, and now run outside barefoot. This is the theory of less is more. Depending on what research report you read, going barefoot is either better or worse for you.
Compare this trend with the new “Shape Up” technology which claims to tone as you walk. The rocker sole on the shoes creates an intentional instability, and you have to work harder to walk. It is the exact opposite theory of walking or exercising barefoot. There is some controversy that the massive artificial padding underfoot can throw off your natural balance and do damage. But speak to customers who have purchased these rocker soled shoes and you will find a strong and happy following.
How do you choose? Do you think that we need the technology and support manufacturers create, or do we fare better by trusting nature?
No comments:
Post a Comment